1. Promote Seasonal Specials
Your menu changes with the seasons, and so should your on-hold messages. Use this time to highlight limited-time offers, seasonal drinks, or holiday-themed items. Customers are more likely to try something new when they hear about it right before placing their order.
Example: “Have you tried our new Pumpkin Spice Shake? Available only this month — order one today!”
2. Cross-Sell Popular Add-Ons
Encourage customers to upgrade their orders by suggesting sides, drinks, or desserts that complement your main menu items.
Example: “Make it a combo with crispy fries and a large drink for just $2 more.”
A well-timed prompt can plant the seed for an easy upsell — and customers will thank you for the suggestion.
3. Share Loyalty Program Benefits
If you have a rewards program, your hold time is the perfect moment to explain the perks and how easy it is to sign up.
Example: “Earn points with every order! Join our rewards program today and get a free sandwich on your next visit.”
Promoting loyalty programs during hold time not only boosts repeat visits but also strengthens customer relationships.
4. Highlight Online Ordering & Delivery
Make it simple for customers to order from you in the future — without calling at all. Use your on-hold messaging to guide them to your website, mobile app, or delivery partners.
Example: “Skip the wait — order ahead on our app and your food will be ready when you arrive.”
This tip not only improves convenience but also reduces future call volume during peak hours.
5. Keep It Fresh & Engaging
A stale on-hold message can make your restaurant seem out of touch. Rotate your scripts regularly to keep them relevant and interesting. Include upbeat, friendly voiceovers and background music that matches your brand vibe.
Refreshing your content every few weeks keeps regular customers engaged and makes your brand feel active and energetic.
Turn Hold Time Into Sales Time
On-hold messaging isn’t just filler — it’s a powerful, cost-effective marketing tool. By promoting specials, cross-selling add-ons, and keeping your content fresh, you can transform those “please hold” moments into extra revenue.
At Message on Hold Services, we specialize in creating custom on-hold messages that engage customers, increase sales, and keep your restaurant top of mind.
